Falling For Fall Beauty

 Photo Taken by Victoria Shieler

Nordstrom of King Of Prussia held an exclusive beauty trend show on November 2^nd. The show was to showcase fall beauty trends and to promote new holiday collections.

 Many regional makeup artists came in support of each brand. The event was a huge success, bringing in around 200 people total.

Guests received a complementary tote bag filled with samples and also had the opportunity to meet with sales associates and makeup artists for whatever their skincare or beauty routine needed. Many brands also had a gift with purchase deals.

 The gifts would be a small makeup bag filled with samples.  There was also a beauty fashion show that took place to showcase trends.

 Popular looks on the runway were the dark vampy lip, a soft smoky eye, and having a flushed look of dark blush paired with a darker lip. The show was also about showcasing fall fashion trends as well.

Models walked the runway in black leather, comfy sweaters, and colorful coats. “This is my third time coming” said Gina Lewis, mother of two and nurse. “I never miss this show. I look forward to it every year.”  Guests also received complimentary breakfast and coffee before and during the show.  

            At 7 a.m., guests were welcomed inside the store to walk around and to enjoy their breakfast and coffee. It wasn’t until eight when the fashion show started.

 The show was not like a traditional fashion show. While the model was walking down the runway, a professional makeup artist stood on stage as well describing the overall look and explaining who this girl is and where she is going.

They covered a variety of looks from casual “no makeup makeup”, to dramatic evening looks. Once the model was done walking the down runway, she would stand beside the makeup artist, and from there the artist would go into further detail of the look describing the specific products used, and the different techniques.

 The show lasted an hour and the actual beauty events didn’t take place until 10a.m. So between that hour, guests walked around the store, or went out into the mall to either shop or grab some more coffee.

The beauty event was laid out in a specific order based on a person’s everyday makeup and skincare routine.

Every half hour you would have another appointment with another associate or brand to continue on your routine. You first started with skincare, then makeup, then fragrance.

 Once it was time, people split up into whatever brand they chose as their skincare. Many were treated to facials, scrubs and special anti-aging treatments. Many brands also took this time to showcase new skincare collections.

 Lots of people took part in treating their skin and lots walked away with lots of samples to try.  Once their half hour was up, people moved into makeup.

 Many people came in search for a new foundation or favorite lipstick, while others came to get their makeup done for the day.  Makeup artists showcased new products and gave advice on how to apply makeup correctly and effectively so it will stay all day.

 “I find this to be the best part of my job” said Amber Hamilton, regional makeup artist from Bobbi Brown. “I love helping people find their new look. I love making people feel more confident and beautiful.”

 From there, many moved into the fragrance department.  Although not as many people showed up for this part of the event, many did enjoy smelling the new fragrances, and others took part in the limited edition holiday gift sets.

“If there is one time to buy perfume, get it during the holidays” says Christine Greggors,  a fragrance sales associate at Nordstrom. “You can almost always get a better deal, especially with the holiday gift sets.” 

After they completed the three steps, many customers stuck around to check out the new holiday collections. Many brands had great gift sets that one couldn’t beat anywhere else.

 By around 2 p.m., many collections were low in stock or out of stock.

 “I have a lot of friends who love makeup, so every year I always stop by to grab a few holiday goodies for them and of course for myself!” said Meredith Lyfe, a mother of three and a teacher of high school English.

Many left with bags over their arms filled with goodies and new products.  Overall the event was a success, bringing in lots of sales, but it also brought beauty lovers together to celebrate the beauty of fall.